What if you had a marketing practitioner who could help you successfully and profitably grow revenue, satisfaction, retention and loyalty (referral)?
I am your general physician. I will ask you the right questions and run you through simple diagnostics that will give us a better picture of your overall marketing health.
The effectiveness of Marketing to WinTM
Marketing to WinTM is quite simply a method. The method includes a series of easy-to-use assessments, tools and templates that help your organization develop a concise and realistic marketing strategy. The resulting strategy serves as the roadmap for your forthcoming marketing-related projects. Marketing to WinTM is so effective for three reasons 1. ALIGNMENT – Each ofContinue reading “The effectiveness of Marketing to WinTM”
The Marketing to WinTM journey begins
I’d like to say the Marketing to WinTM journey started almost thirty years ago, when I captured my first real job after college managing the Nitty Gritty in Madison, WI, an iconic place in Madison that, coincidentally, was purchased and opened under that name right about the time I was born. Marsh Shapiro took meContinue reading “The Marketing to WinTM journey begins”
About Me
Steve offers advice and shares examples of winning marketing strategy, covering the different marketing competencies your brand needs to come out ahead in our customer-centric world. Steve touches on market identification, branding, pricing, product, place, promotion, CRM, content marketing, lead generation, loyalty, digital and direct marketing, and much more.
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