The effectiveness of Marketing to WinTM

Marketing to WinTM is quite simply a method. The method includes a series of easy-to-use assessments, tools and templates that help your organization develop a concise and realistic marketing strategy. The resulting strategy serves as the roadmap for your forthcoming marketing-related projects.

Marketing to WinTM  is so effective for three reasons

1. ALIGNMENT – Each of the 4 Steps in the method are intentionally designed to create alignment between the overall corporate or departmental objectives and ultimately, each of the marketing projects in the strategy.

2. STRUCTURE –  The method provides a structured approach for crafting the strategy. All too often, strategy projects get “stuck in the weeds” or simply get off-track. The Marketing to WinTM  method avoids these pitfalls by providing the structure to stay focused and complete the process more quickly.

3. SYSTEMATIC – The method is systematic. It can be used to assess marketing organizations across many different verticals, offering benchmarks and insights into how the best performing organizations function and where less optimized marketing organizations breakdown. And because it is systematic, it enables the practitioner to consistently achieve a set of desired outcomes without wasting precious resources like time, energy, money, etc.

Published by Steve Mintz

A Marketing strategy and technology consultant with over twenty years of marketing experience in CRM, digital and direct marketing, loyalty, satisfaction, research and analytics.

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